PRICING

Simple, transparent pricing

Start free, scale as you grow. No setup fees, no surprise charges.

Transaction fees go to your payment provider (Stripe).

Starter

Everything a club needs to get started — free, forever.

Freeforever

1% + 10p per transaction

Up to 3 active events

Up to 1,000 tickets per event

Online ticketing + QR scanner

Fixtures, news & sponsors pages

Embeddable widget + WordPress plugin

Managed subdomain (yourclub.apexgo.co.uk)

Consumer API access

1 staff login

Standard support

Get Started Free

Essentials

For growing clubs — online shop, custom branding, your own domain.

£49/month

1% + 10p per transaction

Everything in Starter

Up to 10 active events

Up to 2,500 tickets per event

Online shop & e-commerce

Seat selection

Custom branding & colours

Custom domain (yourclub.com)

Offers & discounts

CSV import + event rescheduling

5 staff logins

Start with Essentials

Pro

The full platform — bar POS, memberships, season tickets, full analytics.

£99/month

1% + 10p per transaction

Everything in Essentials

Unlimited events & tickets

Bar POS + stock management

Memberships + recurring subs

Season tickets

Promo codes & targeted offers

Recurring + bundled events

Event messaging (push to ticket holders)

Full analytics + GA4

Installable scan dashboard

Unlimited staff + priority support

Go Pro

Enterprise

For large venues and multi-event operators.

Custom

Volume pricing available

Everything in Pro

Dedicated account manager

Volume transaction pricing

Custom integrations

SLA + uptime guarantee

24/7 priority support

Contact Sales

All plans include SSL, GDPR-compliant data handling, and 99.9% uptime SLA.

Compare plans

Starter

Essentials

Pro

Enterprise

Active events

Unlimited

Tickets per event

1,000

2,500

Unlimited

Staff logins

Unlimited

Fixtures, news & sponsors

✓

Consumer API access

✓

Embeddable widget

✓

Online shop

—

✓

Seat selection

—

✓

Custom branding & colours

—

✓

Custom domain

—

✓

CSV import

—

✓

Offers & discounts

—

✓

Event rescheduling

—

✓

Bar POS + stock

—

✓

Memberships

—

✓

Season tickets

—

✓

Promo codes

—

✓

Targeted offers

—

✓

Recurring + bundles

—

✓

Event messaging

—

✓

Analytics

Basic

Full + GA4

QR scanner

✓

✓ installable

Dedicated account mgr

—

✓

SLA + 24/7 support

—

✓

Transaction fee

1%+10p

Volume (contact us)

Frequently asked questions

Everything you need to know about pricing and plans.

Can I try ApexGo for free?

Yes — our Starter plan is completely free. No credit card required. Upgrade to Pro or Enterprise anytime as you grow.

What payment methods do supporters use?

Card payments via your connected Stripe account. Apple Pay and Google Pay are automatically available on every plan.

Can I use my own Stripe account?

Yes. You connect your own Stripe account. All ticket revenue goes directly to you — ApexGo never holds your money.

Is there a contract or lock-in?

No. Essentials and Pro are billed monthly, cancel any time. Enterprise contracts vary by agreement but we never lock you in long-term.

How do I set up the ticket widget?

Add one script tag to your website — takes under 2 minutes. Works on any site: WordPress, Squarespace, Wix, custom HTML, or anything else.

Do you support season tickets?

Yes, on Pro and Enterprise. Supporters buy a season pass and get a unique QR code for every match. Attendance is tracked automatically.

Start for free today

No credit card required. Upgrade when you need to.

Get Started Free →Talk to Sales